Other Attractions At Arizona Boardwalk
Other Attractions At Arizona Boardwalk
“It’s a gilded cage,” wrote journalist Mira Seth. “You’re not relaxing when you watch an AVA show. You’re taking notes so you can buy the candle that smells like the forest where the protagonist had her breakdown.”
Kensington’s response is characteristically cool: “People confuse consumption with connection. AVA is not about buying a candle. It’s about understanding why scent memory unlocks narrative. If you just want to turn your brain off, Netflix is down the hall.” Leaked internal documents (published by Puck last month) reveal the next phase: AVA World —a permanent, 20-acre "lifestyle resort" outside Marfa, Texas.
They’re living inside .
The first iteration was a newsletter: Ava’s List . It curated one film to watch, one recipe to cook, and one workout to attempt, sent every Sunday. Within six months, it had a 78% open rate. Within a year, Kensington had raised $40 million to build the .
Is it expensive? Yes. Is it exclusionary? Absolutely. Does it work? Look at the retention rate. Ninety-four percent of AVA subscribers use at least three pillars daily. That is not an audience. That is a congregation.
But to reduce AVA to a brand is a mistake. AVA is a philosophy. It is a vertically integrated empire spanning —all laser-focused on a single demographic: the discerning, time-poor, cash-rich modern adult who refuses to choose between a Michelin-star meal, a transformative yoga retreat, and binging a prestige drama.
