B2b — Renault

This report is structured for internal stakeholders, investors, or strategic partners. Report Date: October 2024 Sector: Automotive / Light Commercial Vehicles (LCV) & Fleet Management Geographic Focus: Europe (Primary) / Global Expansion 1. Executive Summary Renault has successfully pivoted its B2B strategy from a pure "vehicle seller" to a "Mobility as a Service" (MaaS) provider and electrification leader for commercial fleets. Under the "Renaulution" plan, the Pro+ division has demonstrated resilience by maintaining high margins despite consumer market volatility.