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That is the genius of the strategy. Whether you love it or hate it, you cannot ignore it. We often treat personal branding as a search for a neutral truth. We want to be liked by everyone, so we choose beige. We want to offend no one, so we choose silence.

So the next time you hesitate to post that bold opinion, wear that loud outfit, or ask for that insane rate, ask yourself:

For years, her aesthetic was eclectic—moody blues, earthy tones, ethereal whites. She played the chameleon well. But audiences noticed a pivot approximately 18 months ago. The pastels faded. The neon lights dimmed. And then,