Gregg Coccari Today

He stepped down as CEO in 2020 but remained Chairman of Sierra through the transition, overseeing the brand’s continued integration into the TJX family. In interviews, Coccari frequently cites his hockey background as the blueprint for his management style. “As a goalie, you can’t dwell on the last goal,” he told Wyoming Business Report . “You reset, you watch the play develop, and you react. In retail, the market scores on you every day—a bad quarter, a supply chain glitch. You clear your head and focus on the next shot.”

As the former Chairman, President, and CEO of (formerly Sierra Trading Post) and a long-time executive at Mills Fleet Farm , Coccari has built a reputation as a turnaround specialist and a leader who understands the gritty realities of both the playing field and the sales floor. Early Life and Athletic Discipline Gregg Coccari’s professional identity was forged long before he entered a corporate office. A native of New England, Coccari played NCAA Division I hockey for the University of Vermont (UVM) from 1980 to 1984. As a goaltender for the Catamounts, he learned the value of resilience, quick decision-making under pressure, and the importance of being the last line of defense—skills that would later translate directly into corporate crisis management. gregg coccari

Coccari graduated from UVM with a degree in Business Administration, immediately bridging his athletic discipline with a career in sales and management. Before his rise to national prominence in the e-commerce space, Coccari spent over a decade at Mills Fleet Farm , a Midwestern chain of big-box retail stores catering to farming, automotive, and outdoor enthusiasts. He stepped down as CEO in 2020 but