How To Identify Competitors In The Market Ppt _best_ Free -

In this post, I’ll walk you through a to identify direct, indirect, and future competitors. And yes — you can turn this into a free, high-impact PowerPoint presentation for your team, students, or startup. Why Most People Miss Key Competitors Before jumping into the how , understand the common blind spots:

| Blind Spot | Why It’s Dangerous | |------------|--------------------| | Only looking at similar products | Misses substitute solutions (e.g., Zoom vs. in-person meetings) | | Ignoring new entrants | Startups can disrupt faster than you expect | | Forgetting internal substitutes | Your own older product or a “DIY” approach | | Overlooking adjacent markets | Amazon entering groceries, for example | A good competitor analysis isn’t a list — it’s a map. Ask: What job is the customer hiring a product to do? how to identify competitors in the market ppt free

| Tool | What It Finds | |------|----------------| | Google search (incognito) | Organic and paid competitors | | Google Trends | Rising search terms and related queries | | AnswerThePublic | Questions customers ask — reveals competing solutions | | SimilarWeb / Alexa (free tier) | Websites your audience visits | | Reddit & Quora | “What do you use instead of X?” | | G2 / Capterra | Alternative lists and feature comparisons | | LinkedIn Jobs | Which roles competitors are hiring for (reveals strategy) | In this post, I’ll walk you through a