Principles Of Marketing By Philip Kotler Ppt Fixed May 2026

Six months later, Maya opens her laptop. Dr. Kotler appears one last time.

“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” principles of marketing by philip kotler ppt

Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant). Six months later, Maya opens her laptop