Sony Company Mission Statement [SAFE]

To fully understand Sony’s mission, one must examine both this official statement and the enduring Kyōdō Kigyō (共同企業) or "Open Company" ideal established by its founders. "To fill the world with emotion, through the power of creativity and technology."

Unlike many corporations that have a single, concise, slogan-like mission statement (e.g., "Organize the world’s information" for Google), Sony’s approach is more layered and philosophical. For much of its history, Sony was driven by an unofficial but powerful "founding philosophy" rather than a formal mission statement. In 2013, as part of a major corporate transformation, Sony formalized its mission under the banner "Fill the world with emotion, through the power of creativity and technology." sony company mission statement

Sony’s mission is unique because it is the only major tech company that explicitly places human emotion as the primary product, with hardware and software serving as mere delivery mechanisms for that feeling. To fully understand Sony’s mission, one must examine