Tiktok Attribution | Window ^new^

If you’ve been running TikTok ads for more than a week, you’ve likely had this conversation with your boss or client:

Google will say: "The user clicked a Google search link 10 minutes before buying. Google gets the credit."

TikTok is not Google. People do not search for "buy running shoes" and click an ad. TikTok is discovery. A user sees your shirt on Monday, thinks about it Tuesday, Googles you Wednesday, and buys Thursday. tiktok attribution window

"The what?"

What window are you currently using? Let us know in the comments below. If you’ve been running TikTok ads for more

"It’s the attribution window."

TikTok will say: "But the user watched our ad 6 days ago. We get the credit." TikTok is discovery

Don't judge a campaign 24 hours after it starts. Don't kill a creative because it didn't generate a "click" immediately. Give the algorithm time to find the right person, and give that person time to remember your brand.