Turquli Serialebi Qartulad Natargmni May 2026
Some Georgian production companies are now attempting co-productions with Turkish studios — filming in both countries, with mixed Georgian-Turkish casts, intended for simultaneous release. If successful, this could mark the next phase: from passive import to active collaboration.
Channels like Rustavi 2, Imedi TV, and GDS have built their primetime success on Turkish dramas — Forbidden Love , What Is Fatmagül’s Fault? , The Endless Night , Kara Sevda , Diriliş: Ertuğrul . Georgian dubbing studios work at breakneck speed, often releasing a new episode just days after its Turkish broadcast. The result is a devoted, almost ritualistic viewership that spans generations. To understand the appeal, one must look at shared cultural values. Georgian and Turkish societies place high importance on family honor, emotional expression, respect for elders, and dramatic justice. Turkish series — with their sprawling family sagas, star-crossed romances, and moral clarity — feel familiar, not foreign.
This digital accessibility has created a second life for older series. Gumush (known in Georgian as Verdzhnobebi ), which first aired in the mid-2000s, gained a new generation of fans during the pandemic lockdowns. Comments under episodes are filled with nostalgic Georgians remembering where they were when a certain character died or a secret was revealed. The Georgian appetite for Turkish series shows no sign of waning. Broadcasters have signed multi-year deals with Turkish distributors like Kanal D International and ATV Distribution. New genres are emerging: historical epics, psychological thrillers, and even Turkish adaptations of Korean dramas, all dubbed into Georgian. turquli serialebi qartulad natargmni
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Translators face a unique challenge: preserving the poetic, sometimes melodramatic Turkish dialogue while making it sound spontaneous in Georgian. “Turkish is rich in idioms about fate, blood, and fire,” says Mariam, a translator who has worked on over 20 series. “Georgian has its own poetic soul. You can’t translate literally — you have to find the emotional equivalent.” , The Endless Night , Kara Sevda , Diriliş: Ertuğrul
The Georgian dubbing adds another layer of intimacy. Unlike voice-over common in some post-Soviet countries, Georgia has largely embraced full dubbing for these series. Professional actors match the emotional intensity of the original performances, transforming the dialogue into natural, idiomatic Georgian. Slang, proverbs, and local references are occasionally inserted, making the characters feel like they could live in Batumi or Gori. Behind the scenes, a cottage industry has flourished. Dubbing studios such as Adrinol , Cinema Tone , and Georgian Postproduction have grown from small operations to full-fledged businesses employing dozens of actors, sound engineers, translators, and lip-sync technicians.
This commercial success has had an unintended consequence: a decline in locally produced Georgian fiction series. Producers complain that it is cheaper to buy Turkish series rights and dub them than to fund original scripts. Some see this as a cultural loss; others argue that the popularity of Turkish dramas has raised audience expectations for production value and storytelling quality. The influence of turquli serialebi extends into real-life Georgian discourse. Discussions about domestic violence, forced marriage, class inequality, and mental health — themes frequently tackled in Turkish dramas — have become dinner-table topics in Georgia, sometimes for the first time. To understand the appeal, one must look at
For now, though, the heart of the phenomenon remains simple. Every evening, across Georgia — from high-rise apartments in Batumi to stone houses in Svaneti — televisions glow. A Turkish story, spoken in Georgian words, makes people laugh, weep, argue, and hope. And in that emotional truth, the translation ceases to matter. The series no longer feel Turkish. They feel like home.