Lena signed the renewal. But she also put a recurring calendar invite for 10 months from now: “Review Vuelio alternatives and prepare RFP.”
Lena kept her voice calm. “We don’t need influencer tools, Priya. We’re a B2B fintech. We need journalist contacts and monitoring. Is there a stripped-down option?”
That week, Lena did something she’d never done: she shopped openly. She requested demos from Muck Rack, Meltwater, and Prowly. She joined a private “PR Ops” forum and posted: “Anyone else getting squeezed by Vuelio pricing? What are you switching to?”
A 44% increase.
An agency owner vented: “Vuelio knows switching costs are high. That’s the tax they’re counting on.”
And for Lena? She learned that the real cost wasn’t the subscription. It was the assumption that loyalty and price would always align.
The thread exploded. Dozens of responses.
Her stomach tightened. She’d heard rumors—some agencies had seen 20% increases; others had been nudged toward higher-tier plans with features they didn’t need. Vuelio, now part of a larger martech portfolio, was streamlining. Translation: rationalizing its price book.