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Here is how the landscape of popular media is evolving, why it matters, and where it is going next. For decades, popular media was passive. Three TV channels, a Friday night movie, or a purchased album. Audiences consumed what studios produced.

From the hypnotic scroll of TikTok to the binge-worthy cliffhangers of Netflix, from the parasocial relationships built with podcasters to the global dominance of the Marvel Cinematic Universe,

You can use this as a blog post, a newsletter segment, a video script introduction, or a social media series opener. In the 20th century, we watched popular media. In the 21st century, it watches us back.